Privacy Initiatives
Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace
Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.
BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.
Global Privacy Division
Thought Leadership
The Privacy Initiatives team works with businesses to drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. We understand how to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability.
American Privacy Rights Act: A Primer for Business
Bullish but Cautionary: A Balanced Way to Approach the Impact of AI
New Rules of the Road Can Sustain US Leadership on Interoperable Digital Data Flows
KOSA (and Children’s Privacy) on the Move
Consumer Privacy in Telehealth: An Interview with the ATA
In this episode of Priv, Dona Fraser is joined by Kyle Zebley from the American Telemedicine Association (ATA) to get a check-up on consumer health data privacy in the telehealth industry. From HIPAA to the pandemic to Dobbs to a hodge podge of new state-level privacy laws, Dona and Kyle discuss the companies navigating this complex terrain, how the world of telehealth has changed,...
The COPPA Rule: Proposed Changes, the Impact, & the Magic 8-Ball
Latest Announcements
BBB National Programs Unveils New Guardrails for Child-Directed Advertising & Privacy in the Metaverse
McLean, VA – October 3, 2023 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse, a set of realistic, actionable recommendations and best practices intended to help companies develop metaverse experiences directed to children,...
BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework
McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).
BBB National Programs’ Privacy Watchdog Ensures Shein Adheres to Digital Advertising Privacy Best Practices
McLean, VA – April 11, 2024 - The Digital Advertising Accountability Program (DAAP) worked with global fast fashion retailer, Shein to bring its website and mobile apps into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA).
BBB National Programs’ Privacy Watchdogs Ensure Azerion’s Compliance with Digital Advertising and Children’s Privacy Best Practices
McLean, VA – March 5, 2024 - The Digital Advertising Accountability Program (DAAP) and Children’s Advertising Review Unit (CARU) worked with Azerion Group to bring its gaming website, agame.com, into compliance with the DAA IBA Principles, CARU’s Advertising and Privacy Guidelines, and COPPA.
Resources
White Papers
Reports
Events
Privacy Enhancing Technology Summit North America
AdExchanger and AdMonsters 2024 Top Women in Media and Ad Tech Honorees
2024 AWE US Conference