Contact Us 

BBB National Programs (BBB NP) fosters trust, innovation, and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution and other programs. The self-regulation programs we administer with support from industry sponsors and corporate partners are instrumental in helping BBB NP deliver on its mission to fosters trust, innovation, and competition. 

If you are interested in supporting the BBB NP mission and want to learn more about our programs, please contact the appropriate person. 



Juan Herrera, National Director, Dispute Resolution Programs, 


Children’s Advertising Review Unit (CARU) 

Dona J. Fraser, Director, 


Children’s Confection Advertising Initiative (CCAI) 

Maureen Enright, VP and Director, Children’s Confection Advertising Initiative, 


Children’s Food and Beverage Advertising Initiative (CFBAI) 

Maureen Enright, VP and Director, Children’s Food and Beverage Advertising Initiative, 


Dispute Resolution 

Dispute Resolution Team, 


Electronic Retailing Self-Regulation Program (ERSP) 

Peter Marinello, Director, 


Direct Selling Self-Regulatory Council (DSSRC) 

Peter Marinello, Director, 


BBB EU Privacy Shield 

Bryant Fry, CIPP/US, Privacy Manager, 


Online Interest-Based Advertising Accountability Program 

Jon Brescia, Director, Adjudications and Technology, 


National Advertising Division (NAD) 

Laura Ulrich Brett, Director, 


National Partner Program 

Ryan Keedy, Director, National Partner Sales, CBBB,