Our Programs

BBB National Programs fosters trust, innovation, thought leadership, and competition in the marketplace and helps businesses serve stakeholders as strong corporate citizens. Our unique and valuable programs are designed to resolve business issues and advance shared industry objectives by responding to marketplace concerns to create a better experience for consumers. We have earned the trust of the marketplace by developing, implementing, and administering dispute resolution programs and helping businesses and industries resolve disputes with consumers.

BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM). 

 

 

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Featured Content

Press Release

Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy

Event

Jun. 10: Children's Advertising Review Unit Annual Conference

Conference

Jun. 9: PrivacyCollective, a highly interactive event for privacy experts

Announcement

CFBAI & CCAI 2018 Compliance and Progress Report

Announcement

Digital Advertising Accountability Program: 100-Action Retrospective

Press Release

BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge

Press Releases



Advertising Claims for HAPPYneuron Brain-Training Method Modified or Permanently Discontinued Following NAD Inquiry

HAPPYneuron stated that it will modify or permanently discontinue the advertising claims for its brain-training method that were at issue in an inquiry before the National Advertising Division. The advertiser’s claims, which appeared in social media and website advertising at www.happy-neuron.com, were challenged by Posit Science Corporation, maker of competing brain-training exercises.

NARB Finds Supported Claims by Molekule that the PECO Filter of its MH1 Air Purifier Can Address Bioaerosol and VOC Pollution; Recommends Discontinuance or Modification of Other Claims, Including Discontinuance of Superiority Claims vs. HEPA Filters

A panel of the National Advertising Review Board (“NARB”) has determined that Molekule Inc. properly supported claims that the PECO technology filter of its MH1 Air Purifier (“MH1”) can address bioaerosol and VOC pollution. The panel further found supported the general efficacy claim that “Molekule’s revolutionary nanotechnology destroys pollutants at the molecular level.” However, NARB recommended that Molekule discontinue or modify certain non-quantified pollution elimination claims for its MH1 device, and discontinue the challenged comparative superiority claims versus air purifiers that contain HEPA filters. 

Issue ads versus express advocacy: know your compliance obligations

In today’s digital world, there are numerous ways that voters might encounter political content online. They might see their favorite candidate displayed in a banner on their favorite website. Alternatively, they may see their top social issue captured in a video message in their newsfeed. And of course, they might encounter organic political content shared by friends, family, and co-workers across their networks. 

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Upcoming Events and Speaking Engagements

Who We Are

 

BBB National Programs is where business, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. BBB National Programs fosters trust, innovation, thought leadership and competition in the marketplace and helps businesses serve stakeholders as strong corporate citizens.   

BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM).