Privacy Month By BBB National Programs
Leading up to Data Privacy Day 2020 hosted by the National Cyber Security Alliance, there will be content posted weekly by BBB NP’s privacy related programs. The three programs who focus on privacy are Children’s Advertising Review Unit, BBB EU Privacy Shield and the Digital Advertising Accountability Program. These self-regulatory programs work with companies to ensure that data collected (or their privacy practices) abide by COPPA, Privacy Shield or the DAA’s guidelines.
BBB National Programs Report
When Congress enacted the COPPA safe harbor provisions, its goal was to increase compliance by leveraging industry self-regulatory resources, thus protecting children. This paper examines how that provision arose, and how it has operated over the past two decades in complement with the entire COPPA framework to benefit children and parents, government, and businesses alike.
FTC Stats On NAD Referrals
Brands have been challenging the truthfulness of competing advertising campaigns for nearly 50 years at the Better Business Bureau’s National Advertising Division, a voluntary self-regulatory system put in place by the advertising industry to increase consumer trust in advertising. The NAD holds advertising to consistent standards for truth and accuracy and provides meaningful protection to consumers while leveling the playing field for brands.
National Advertising Division (NAD) West Coast Conference
From the latest developments at NAD, to best practices when testing to support advertising claims, to “Made in USA” claims, close to one hundred attendees at the Second Annual NAD West Coast Conference on March 5th at The Ritz-Carlton in Marina del Rey, Los Angeles were treated to a full day of informative and lively panels on current topics of interest in advertising law. Attendees heard experienced NAD practitioners from firms around the country and in-house counsel who shared practical advice on handling the day-to-day challenges of a competitive environment. NAD was honored to host Mary Engle, the Associate Director for Advertising Practices at the FTC, who appeared on two panels, sharing her perspectives on influencer marketing and affiliate marketing.
Data Privacy Day, 2019
Data Privacy Day, hosted by the National Cyber Security Alliance, is a day to raise awareness and empower individuals and businesses to respect privacy, safeguard data, and enable trust. Several BBB National Programs ensure consumers’ and children’s data is collected and handled in a responsible manner. As privacy champions, these Programs work with companies to make sure they comply with all relevant laws and self-regulatory guidelines surrounding data collection and privacy.