Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices
For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs
301.412.7769 / email@example.com
Arlington, VA – July 8, 2020 – BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles.
As a result of DAAP’s in-house technical monitoring of the mobile app marketplace and the open web, GoodRx, the creator of the eponymous price tracking app that offers free prescription prices and coupons, and Rock My World, the publisher of the music and exercise app Rock My Run, each updated their privacy disclosures to meet interest-based advertising data privacy requirements.
DAAP identified digital ad companies on the GoodRx website collecting cookie data for possible interest-based advertising purposes. DAAP extended its network traffic analysis of GoodRx to its app and found that mobile device identifiers were collected by third-party ad partners of GoodRx. At this point DAAP reached out to GoodRx, informing the app creator of steps it would need to take to make these practices compliant and fair to website and app users.
GoodRx swiftly implemented all DAAP’s recommendations to make information about its privacy practices more accessible, including:
Incorporating an up-front “enhanced notice” link on every page where third parties collect cookie data on GoodRx’s website, which leads directly to a description of this activity and a link to industry-developed opt-out tools.
Adding a statement of adherence to the DAA Principles to its privacy disclosures.
DAAP conducts testing of popular mobile apps available on major platforms, sending letters to app publishers where it finds a gap in compliance with best privacy practices. After receiving a DAAP inquiry letter about third parties collecting mobile device identifiers through its app, Rock My World followed DAAP’s recommendations to comply with behavioral advertising data privacy requirements.
Today’s case release represents DAAP’s 119th public action since the program began its self-regulatory mission in 2011.
About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.
About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org.