BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/15/2023 - National Advertising Division Finds RxSugar® Does Not Suggest Prescription Grade; Recommends Nutrishus Brands Discontinue or Modify Certain Other Claims
New York, NY – November 15, 2023 – The National Advertising Division (NAD) concluded that the brand name “RxSugar” does not suggest that the product is prescription grade, however, NAD recommended that Nutrishus Brands, Inc. modify or discontinue certain other claims.
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11/07/2023 - National Advertising Review Board Recommends T-Mobile Modify or Discontinue Certain Comparative Phone Upgrade Claims and Modify Other Claims
New York, NY – November 7, 2023 – A panel of the National Advertising Review Board (NARB) recommended that T-Mobile modify or discontinue certain comparative phone upgrade claims, modify claims related to the availability of device deals, and modify disclosures associated with T-Mobile’s payoff and free phone offers in certain advertisements.
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11/06/2023 - National Advertising Division Finds Lumineux Whitening Strips “Sensitivity” Claim Supported; Recommends Other Claims be Discontinued or Modified
New York, NY – November 6, 2023 – The National Advertising Division (NAD) determined that Oral Essentials provided a reasonable basis for its on-pack claim that Lumineux Whitening Strips “whitens without the sensitivity.”
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11/03/2023 - National Advertising Review Board Recommends Mohawk Industries Discontinue “Wood Without Compromise” Slogan for RevWood Laminate Flooring
New York, NY – November 3, 2023 – A panel of the National Advertising Review Board (NARB) recommended that Mohawk Industries discontinue the claim “Wood Without Compromise” for its RevWood laminate flooring product line.
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11/02/2023 - National Advertising Division Recommends DIRECTV Modify or Discontinue Two Sports Central Claims
New York, NY – November 2, 2023 – The National Advertising Division (NAD) recommended that DIRECTV either discontinue the challenged DIRECTV Sports Central claims or modify them to clearly and conspicuously disclose that additional subscriptions beyond a DIRECTV subscription are required to watch every pro football game.
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11/02/2023 - Direct Selling Self-Regulatory Council Recommends B-Epic Discontinue Health-Related Product Performance Claims in Compliance Inquiry
McLean, VA – November 2, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has recommended that B-Epic Worldwide discontinue certain health-related product performance claims made on social media by its salesforce members.
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11/01/2023 - National Advertising Division Recommends Cox Communications Modify “Powered by Fiber” Claim for Cox Internet with Disclosure
New York, NY – November 1, 2023 – The National Advertising Division (NAD) recommended that Cox Communications modify its “powered by fiber” claims to disclose that Cox Internet does not offer fiber to the home.
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10/31/2023 - National Advertising Division Recommends Goose Creek Modify or Discontinue Certain Advertising Claims
New York, NY – October 31, 2023 – In a challenge brought by Bath & Body Works, the National Advertising Division (NAD) determined that the tagline “Bath, Body & Home” was not misleading, but recommended that Goose Creek modify or discontinue several other product performance and competitive claims.
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10/25/2023 - Direct Selling Self-Regulatory Council Refers Sweet Minerals Product Performance and Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – October 25, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company Sweet Minerals, LLC to the Federal Trade Commission (FTC) and the Maryland Attorney General’s Office for possible enforcement action.
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10/24/2023 - Mint Mobile Appeals National Advertising Division Recommendation to Modify or Discontinue ”Unlimited Plan” and Disparaging Verizon Claims
New York, NY – October 24, 2023 – In a challenge brought by Verizon Communications, the National Advertising Division (NAD) recommended that Mint Mobile discontinue or modify the claim that its Unlimited Plan is “now just $15/mo.,” discontinue the claim that it “cut[s] out the cost of retail service and passed those sweet savings directly to you,” and discontinue falsely disparaging claims about Verizon’s services and business practices.