BBB National Programs Insights

  • All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks

    On May 13, Laura Brett, VP of our National Advertising Division (NAD) joined Loeb & Loeb’s David Mallen to discuss the new Fast-Track SWIFT process. The SWIFT process has been officially launched and the NAD team has begun processing claims.
    May 18
  • Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19

    During the COVID-19 pandemic, some advertisers are capitalizing on the public’s fear, promising that products or treatments will protect consumers from this still relatively unknown virus.
    May 14
  • Will the New Food Label Be the Gut Check That Motivates Consumer and Industry Changes?

    National Nutrition Month, sponsored every March by the Academy of Nutrition and Dietetics, urges consumers to start “Eating Right, Bite by Bite.”
    May 8
  • Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles

    The nation’s 19 leading food, beverage, and quick service restaurant companies today have agreed to strengthen their voluntary commitments for responsible food marketing to children with the adoption of the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 2021 Core Principles.
    May 6
  • Like Data for Chocolate

    Our recent Chocolate decision may seem complicated; it actually serves as an illustration of some very basic responsibilities from the DAA Principles. Collectively, companies’ responsibilities under the Principles all flow from two simple ideas. First, consumers need to know when interest-based advertising (IBA) happens on websites and mobile apps. Second, they should be able to opt out of it if they want to.
    Apr 9
  • CFBAI: 13 years of Dynamic Self-Regulation

    The Children’s Food and Beverage Advertising Initiative (CFBAI) has been at work for almost 13 years helping address childhood obesity by improving the landscape of food advertising to children under age 12.
    Mar 10
  • What You Should Know about the Direct Selling Industry

    During this year’s National Consumer Protection Week – a time to help people understand their consumer rights and make well-informed decisions about money -- BBB National Programs is sharing information about our programs and services to promote a better understanding of consumer protection in the direct selling industry.
    Feb 28
  • The Direct Selling Self-Regulatory Council

    In 2019, the Direct Selling Association (DSA) and BBB National Programs, Inc. announced the creation of a new, third-party, self-regulatory organization called the Direct Selling Self-Regulatory Council (DSSRC).
    Feb 28
  • UK-U.S. Data Transfers: Post-Brexit Update for Privacy Shield Businesses

    As of February 1, 2020, the United Kingdom is no longer part of the European Union. However, under the terms of the final withdrawal agreement, EU law will remain in effect for the UK through the end of the calendar year. No change to your existing Privacy Shield statement will be required until this transition period ends. As the U.S. Department of Commerce guidance states, “the United States will consider a Privacy Shield participant’s commitments to comply with the Framework to include personal data received from the UK in reliance on Privacy Shield with no additional action on the part of a participant required.”
    Feb 1
  • COPPA for App Developers

    Are you an app publisher looking to make it big with that addictive new game you’ve come up with? Does your imagination spawn brilliant, colorful worlds that are the perfect setting for that mobile app game? Are you looking at ways to monetize your new app with different types of third-party data collection, including interest-based advertising?
    Jan 28