BBB National Programs Blog

While the crypto market itself is quite revolutionary, its challenges in introducing a new concept to consumers are not new. In every emerging market, business leaders should take steps to generate excitement while being careful to avoid pitfalls by making advertising claims that they can support with evidence.

NAD is expanding Fast-Track SWIFT so that all single-issue claims, express and implied, that do not require review of complex evidence or substantiation are eligible. In SWIFT, challenges are limited to issues that do not require review of complex evidence or substantiation, such as clinical or technical testing or consumer perception evidence, and cases are resolved within 20 business days or less.

Health-related claims remain a priority for the Federal Trade Commission (FTC), signaled by the release of important new guidance at the end of 2022: Health Products Compliance Guidance, replacing the Dietary Supplements: An Advertising Guide for Industry. Get to know these changes for health-related claims.

What makes the Super Bowl “super”? The commercials. In recent years the explosion of increased marketing channels has led marketers to flock to targeted advertising, but the big game stage provides an important opportunity to reach millions of consumers at the same time. This article takes a look at some of the trends from this year’s big game.

In recent years, government scrutiny over the use of artificial intelligence (AI) tools in the recruiting and hiring process has risen. A better understanding of these actions can help business leaders reduce their risk of legal liability and better understand how to use AI and machine learning responsibly in their organizations.

BBB National Programs has released the CFBAI and CCAI 2021 Annual Report, which provides details on the significant events of 2021 and an evaluation of participants’ compliance, which was excellent.

As businesses continue to develop new and innovative technologies, they are also collecting more data from consumers. While we await for additional guidance on the future of Privacy Shield, business and nonprofit leaders can take some lessons from Schrems I to help them prepare for what is to come.

One of the unique benefits of the Global CBPR System is the substantial overlap with the EU-U.S. Data Privacy Framework (EU-U.S. DPF). The nearly 78% alignment in key requirement areas means that certifying through one system will help an organization comply with requirements of the other, saving time, money, and valuable resources while pursuing both certifications.

Purpose is what moves people to take your organization to where it has never been. But how do you ensure that your employees can see their connection to purpose and know their contributions make a difference? To unleash the potential of your organization and its human capital, keep these four practices in mind.

When marketing to younger consumers, contests and sweepstakes can be effective vehicles for increasing brand engagement but can also present risks and traps for brands making use of them.