BBB National Programs Insights

  • Top 5 Takeaways from the CCPA Hearings

    In December, BBB National Programs staff attended the Attorney General hearings on the California Consumer Privacy Act (CCPA).
    Jan 23
  • CCPA is Here: How to Update Your Privacy Policy

    The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. If your business is covered under CCPA, you may need to update your public privacy policy. In this post, we focus on the main changes that most businesses can expect to make to their privacy policies in order to align them with the requirements of CCPA.*
    Jan 21
  • What is the California Consumer Privacy Act?

    Most Americans are unsure about how their personal data is collected, used, and shared (collectively, processed) by companies, and desire government-mandated protections to ensure they are not harmed by this activity.
    Jan 14
  • Age Ain’t Nothing but a Number, Unless You Are Collecting It for Age-Screening Purposes

    Many of today’s tech-savvy children know that you must be at least 13 years old to use certain websites or mobile apps. This begs the question, is there a point to online age screening at all?
    Jan 14
  • Location Data and Privacy

    In today’s digital world, we carry around networked supercomputers that would make the machines that launched a rocket to the moon look laughable.
    Jan 14
  • How to Protect Children’s Privacy Beyond Parental Controls

    Children’s privacy is a hot topic in the media these days. It may seem like a new concern but we at the BBB National Programs’ Children’s Advertising Review Unit (CARU) have been keeping an eye on it since the beginning.
    Jan 14
  • FTC Stats On NAD Referrals

    Brands have been challenging the truthfulness of competing advertising campaigns for nearly 50 years at the Better Business Bureau’s National Advertising Division, a voluntary self-regulatory system put in place by the advertising industry to increase consumer trust in advertising.
    Aug 2
  • BBB EU Privacy Shield: Privacy Best Practices

    While consumer privacy seems to be a trending topic almost every day, once a year Data Privacy Day gives businesses a chance to take stock of recent developments and benchmark their privacy practices.
    Aug 2
  • App Publishers Privacy Tips

    They may be small, but mobile devices are powerful computers. And even though our smartphones may fit in the palm of our hands, we still expect them to act like regular computers, with icons for launching programs and menus full of easy-to-understand options and commands.
    Aug 2
  • National Advertising Division (NAD) West Coast Conference

    From the latest developments at NAD, to best practices when testing to support advertising claims, to “Made in USA” claims, close to one hundred attendees at the Second Annual NAD West Coast Conference on March 5th at The Ritz-Carlton in Marina del Rey, Los Angeles were treated to a full day of informative and lively panels on current topics of interest in advertising law.
    Aug 2