BBB National Programs Blog

The FTC presentations send a strong message that it is time for national advertisers to take a hard look at their own advertising. With a strong focus on consumer protection and building consumer trust in advertising practices, companies should consider using independent self-regulation to do just that.

Recently we wrote about the objectives of the Global Forum, APEC, the APEC Framework, and the APEC CBPR System. This blog addresses the transition from the APEC CBPR System to the Global CBPR System. What are the unique benefits for participants?

The future of BBB AUTO LINE will likely be impacted by the answers to these three questions: Can lemon laws keep pace with radical changes in the way vehicles operate? What is the true impact of new regulations governing vehicles? How will evolving data privacy concerns presented by connected cars be addressed and resolved?

In this post, we break down the recent Executive Order regarding the EU-US Data Privacy Framework, issued October 7. While this is a huge step towards adequacy under the GDPR, the process has just begun. The EO will serve as the legal basis for the European Commission to make a new adequacy decision.

BBB National Programs shared its concerns about endorsement practices in a comment submitted last week to the FTC as a part of proposed updates to its Endorsement Guides.

Is your vehicle a lemon? If it is, what can you do? We’ve looked at how North Carolina, New York, Georgia, Texas, California, and Florida define a lemon. Now it is time to look at the state of Ohio.

Regardless of where one stands on whether the U.S. Supreme Court decided West Virginia v. EPA correctly, the decision provides an opportunity for business to play a meaningful role in finding solutions to relevant public policy issues through the exploration – and potential widespread adoption – of independent industry self-regulation.

Beginning today, NAD's procedures have been revised to join CARU in holding advertisers accountable for advertising that portrays or encourages misleading and harmful social stereotyping, prejudice, or discrimination.

In this series, we are going to explore how the newly formed CBPR Global Forum came to be and how it will complement other privacy frameworks to promote the free flow of data internationally.

Before the FTC or other regulators crack down on the misleading use of disclosures, brands should focus attention on making disclosures that are easy to see and understand to build a trusted relationship with consumers.