Frances Henderson, VP, Privacy Initiatives Today Issued the Following Statement on the European Court of Justice Decision Known as “Schrems II”

For Immediate Release 

Arlington, VA – July 16, 2020 – “Today, a decision by the European Court of Justice in Case C-311/18 has invalidated the adequacy decision authorizing the Privacy Shield as a mechanism for transfers between the European Union and the United States.    

The U.S. Department of Commerce has issued the following statement in response to the decision: 

“The Department of Commerce will continue to administer the Privacy Shield program, including processing submissions for self-certification and re-certification to the Privacy Shield Frameworks and maintaining the Privacy Shield List. Today’s decision does not relieve participating organizations of their Privacy Shield obligations.”   

In accordance with this guidance, BBB EU Privacy Shield will continue to operate as an independent dispute resolution mechanism in support of the Privacy Shield Frameworks to ensure that our participating businesses can meet their obligations. The program remains available and we will continue to provide certification and compliance assistance.    

The BBB EU Privacy Shield team will continue to analyze the implications of the decision and will be engaging with the relevant authorities as the situation continues to develop.” 

 

###  

 

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org

About BBB EU Privacy Shield: The BBB EU Privacy Shield, a division of BBB National Programs, operates an independent, third-party dispute resolution program that enables U.S. businesses to demonstrate that their transatlantic data transfers are consistent with European data protection rules. BBB EU Privacy Shield is a necessary component of a co-regulatory framework that enables trans-Atlantic trade and is a recognized Independent Recourse Mechanism under Privacy Shield. 

Latest News

Press Release

Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program

McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...

Read the Press Release
Press Release

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation. 

Read the Press Release
Press Release

BBB National Programs Board of Directors Welcomes Three Esteemed New Board Members and Re-Elects Three Board Members

McLean, VA – December 18, 2023 – The Board of Directors of BBB National Programs today announced three new Board Members and the re-election of three returning Board Members for the 2023-2026 term.  

Read the Press Release
Press Release

Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.

Read the Press Release