National Advertising Division Fast-Track SWIFT
The compelling need for quick resolution of truth and transparency issues that arise in digital advertising prompted National Advertising Division (NAD) to develop a new time-sensitive resource for industry. Fast-Track SWIFT (Single Well-defined Issue Fast Track) will review the prominence and/or sufficiency of disclosures in influencer marketing, and native advertising as well as other advertising truth and transparency issues that do not require complex claim substantiation. Once payment is received, Fast-Track SWIFT will resolve these matters within 20 business days.
Initiating a Fast-Track SWIFT Challenge
Challenges are submitted via the Fast-Track SWIFT online portal and must include:
- The advertiser’s contact information, including identifying the correct person to whom the challenge should be directed
- A copy of the challenged advertising and the date(s) and platforms(s) the challenged claim appeared
- A brief description of the facts showing how the advertising is likely controlled by the advertiser
- Exhibits to support the argument that the challenged claim is not substantiated (if applicable)
- A brief statement as to why the challenged claim is appropriate for the SWIFT process (e.g., it fits within the categories defined as appropriate for SWIFT review, etc.)
- The filing fee must be received by NAD before the 20-day countdown clock will begin on the challenge
Fast-Track SWIFT challenges are limited to a single issue. Claims that may be worded slightly differently but still convey the same message can be brought in a single challenge. Initially, NAD will only accept three types of claims for consideration in a Fast-Track SWIFT challenge:
- The prominence or sufficiency of disclosures including disclosure issues in influencer marketing, native advertising, and incentivized reviews
- Misleading pricing and sales claims
- Misleading express claims that do not require review of complex evidence or substantiation such clinical or technical testing or consumer perception evidence
Read the NAD/CARU/NARB Procedures for more detailed information on NAD Fast-Track SWIFT.