Direct Selling Self-Regulatory Council (DSSRC)

BBB National Programs (formerly the Council of Better Business Bureaus) is excited to announce the creation of a new advertising self-regulation program called the Direct Selling Self-Regulatory Council (DSSRC). The goals of the program are to provide independent, impartial and comprehensive monitoring of direct selling companies on an industry-wide basis and address income representations (including lifestyle claims) and product claims by companies and salesforce members with an emphasis on claims disseminated on social media platforms.

The program will include a robust challenge mechanism (please see DSSRC Procedures) of competitor claims and will be complimented by an appeals process. During the first quarter of 2019, the DSSRC staff conducted an overall assessment of product and income claims that are disseminated in the direct selling industry. The DSSRC began commencing monitoring matters and accepting case filings on April 1, 2019. We look forward to your support of advertising self-regulation in the direct industry.