BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/08/2024 - National Advertising Review Board Recommends Mint Mobile Discontinue or Modify Certain Claims for its Wireless Service
New York, NY – February 8, 2024 – A panel of the National Advertising Review Board (NARB) recommended that Mint Mobile modify or discontinue cost-per-month pricing promos, discontinue the “cut out the cost of retail service and passed those sweet savings directly to you” claim, and discontinue disparaging social media posts.
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2/05/2024 - National Advertising Review Board Recommends Comcast Discontinue Use of “10G” When Referring to the Name of its Network
New York, NY – February 5, 2024 – A panel of the National Advertising Review Board (NARB) recommended that Comcast discontinue use of the term 10G in the product service name “Xfinity 10G Network” and when 10G is used descriptively to describe the Xfinity network.
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1/31/2024 - National Advertising Review Board Recommends Comcast Discontinue Use of “10G” When Referring to the Name of its Network
New York, NY – January 31, 2024 – A panel of the National Advertising Review Board (NARB) recommended that Comcast Cable Communications, LLC discontinue use of the term 10G in the product service name “Xfinity 10G Network” and when 10G is used descriptively to describe the Xfinity network.
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11/28/2023 - National Advertising Review Board Recommends Mint Mobile Discontinue or Modify Claim that its Unlimited Plan is “Now Just $15/Mo.”
New York, NY – November 28, 2023 – A panel of the National Advertising Review Board (NARB) recommended that Mint Mobile discontinue or modify the claim that its Unlimited plan is “now just $15/mo.”
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11/27/2023 - National Advertising Review Board Recommends Modifications to Coca-Cola’s “50% More Electrolytes” Claims
New York, NY – Nov. 27, 2023 – A panel of the National Advertising Review Board (NARB) recommended The Coca-Cola Company modify its “50% more electrolytes vs. the leading sports drink” claim and modify its video advertising to avoid conveying the implied message that the 50% increase in electrolytes in Powerade provides increased performance benefits and/or superior athletic performance relative to the Gatorade Thirst Quencher product.
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11/22/2023 - National Advertising Review Board Recommends Dr. Squatch Discontinue Jukebox “Detergent” Claims; Finds Jukebox Soap “Natural” Claims Supported
New York, NY – November 22, 2023 – A panel of the National Advertising Review Board (NARB) recommended Dr. Squatch discontinue referring to products that may compete with its Jukebox Soap products as consisting of, containing, or being detergents.
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11/07/2023 - National Advertising Review Board Recommends T-Mobile Modify or Discontinue Certain Comparative Phone Upgrade Claims and Modify Other Claims
New York, NY – November 7, 2023 – A panel of the National Advertising Review Board (NARB) recommended that T-Mobile modify or discontinue certain comparative phone upgrade claims, modify claims related to the availability of device deals, and modify disclosures associated with T-Mobile’s payoff and free phone offers in certain advertisements.
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11/03/2023 - National Advertising Review Board Recommends Mohawk Industries Discontinue “Wood Without Compromise” Slogan for RevWood Laminate Flooring
New York, NY – November 3, 2023 – A panel of the National Advertising Review Board (NARB) recommended that Mohawk Industries discontinue the claim “Wood Without Compromise” for its RevWood laminate flooring product line.
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10/11/2023 - National Advertising Review Board Recommends Google Discontinue Claim that YouTube TV Service is “$600 Less Than Cable”
New York, NY – October 11, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that Google, LLC discontinue the claim that its YouTube TV service is “$600 less than cable.”
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9/27/2023 - National Advertising Review Board Refers Smile Prep’s Clear Aligners Advertising to FTC After Compliance Review
New York, NY – September 27, 2023 – The National Advertising Review Board (NARB) has referred advertising claims made by Smile Prep to the FTC for review and possible enforcement action after the company declined to accept NARB recommendations to modify certain claims and disclosures on its website.