BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/21/2024 - Following National Advertising Division Recommendation, Charter Agrees to Modify Spectrum Mobile Cost Savings Claim
New York, NY – February 21, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that Charter Communications discontinue the claim that Verizon customers will “save over $1,500 in their first year” if they switch to Spectrum Mobile or modify the claim by adding or improving certain disclosures.
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2/15/2024 - Following National Advertising Division Challenge, MOSH Voluntarily Discontinues Certain Claims for Mosh Protein Bars
New York, NY – February 15, 2024 – Following a National Advertising Division challenge as part of its routine monitoring program, MOSH PBC discontinued certain advertising claims used to promote its Mosh Protein Bars.
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2/13/2024 - In NAD Fast-Track SWIFT Case, Performance Designed Products LLC Voluntarily Modifies or Discontinues Claims for Motion Supported Game Controllers
New York, NY – February 13, 2024 – BBB National Programs’ National Advertising Division closed a Fast-Track SWIFT challenge initiated by ACCO Brands regarding advertising by Performance Designed Products for certain game controller claims.
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2/08/2024 - National Advertising Division Recommends Kimberly-Clark Discontinue Huggies “#1 Best Fitting Diaper” Claims and Modify Others
New York, NY – February 8, 2024 – BBB National Programs’ National Advertising Division recommended that Kimberly-Clark discontinue claims that Huggies is the “#1 Best Fitting Diaper” and modify its advertising to, among other things, avoid conveying that its diapers have a superior fit over all diapers on the market.
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2/08/2024 - National Advertising Review Board Recommends Mint Mobile Discontinue or Modify Certain Claims for its Wireless Service
New York, NY – February 8, 2024 – A panel of the National Advertising Review Board (NARB) recommended that Mint Mobile modify or discontinue cost-per-month pricing promos, discontinue the “cut out the cost of retail service and passed those sweet savings directly to you” claim, and discontinue disparaging social media posts.
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2/06/2024 - Privacy Watchdog Ensures Indeed and Glassdoor Adhere to Digital Advertising Privacy Best Practices
McLean, VA – February 6, 2024 - BBB National Programs’ Digital Advertising Accountability Program (DAAP) has brought job search platform Indeed and employer-review platform Glassdoor into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA).
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2/05/2024 - National Advertising Review Board Recommends Comcast Discontinue Use of “10G” When Referring to the Name of its Network
New York, NY – February 5, 2024 – A panel of the National Advertising Review Board (NARB) recommended that Comcast discontinue use of the term 10G in the product service name “Xfinity 10G Network” and when 10G is used descriptively to describe the Xfinity network.
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2/01/2024 - National Advertising Division Recommends BA Sports Nutrition Discontinue Its “The Rehydration Champ is Here” Claim
New York, NY – February 1, 2024 – BBB National Programs’ National Advertising Division recommended that BA Sports Nutrition discontinue the claim “The Rehydration Champ is Here” for its BodyArmor Flash I.V. Sports Drink.
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1/31/2024 - National Advertising Review Board Recommends Comcast Discontinue Use of “10G” When Referring to the Name of its Network
New York, NY – January 31, 2024 – A panel of the National Advertising Review Board (NARB) recommended that Comcast Cable Communications, LLC discontinue use of the term 10G in the product service name “Xfinity 10G Network” and when 10G is used descriptively to describe the Xfinity network.
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1/29/2024 - In National Advertising Division Fast-Track SWIFT Case, Verizon Voluntarily Discontinues Certain 5G Home Internet Service Claims
New York, NY – January 29, 2024 – BBB National Programs’ National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Charter Communications, Inc. regarding express and implied advertising claims for Verizon Communications Inc.’s 5G Home Internet service.