BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
12/14/2023 - Privacy Watchdog Brings Sonobi into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 14, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sonobi, a leading advertising technology developer and digital advertiser, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
-
12/14/2023 - In National Advertising Division Challenge, B-Stock Solutions Voluntarily Discontinues Certain Claims for its Pre-Owned Mobile Devices
New York, NY – December 14, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Assurant, B-Stock Solutions voluntarily discontinued certain advertising claims for its pre-owned mobile devices.
-
12/12/2023 - Direct Selling Self-Regulatory Council Recommends Elomir Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – December 12, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Elomir, Inc. modify or discontinue certain earnings and health-related product performance claims, including disease treatment claims for its Axis Klärity product.
-
12/12/2023 - Privacy Watchdog Brings Starz into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 12, 2023 - BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), is continuing efforts to bring the Starz Entertainment, LLC website, Starz.com, into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising.
-
12/08/2023 - National Advertising Division Finds Certain Claims for Shark WandVac Supported; Recommends SharkNinja Modify or Discontinue Others
New York, NY – December 8, 2023 – The National Advertising Division (NAD) determined SharkNinja provided a reasonable basis for certain Shark Wandvac claims, but recommended certain other claims, such as those that expressly identify the Wandvac base as “HEPA-sealed,” be modified or discontinued.
-
12/07/2023 - Direct Selling Self-Regulatory Council Recommends Thrive Life Discontinue Salesforce Member Earnings Claims
McLean, VA – December 7, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Thrive Life discontinue certain earnings claims made by salesforce members on Facebook and YouTube as well as the company website.
-
12/06/2023 - National Advertising Division Refers Health-Related Claims for Dr. Teal’s Melatonin Sleep Products to Federal Trade Commission for Further Review
New York, NY – December 6, 2023 – The National Advertising Division (NAD) referred advertising claims made by PDC Brands for its Dr. Teal’s branded adult and kid’s lines of melatonin sleep products to the Federal Trade Commission (FTC) for review.
-
12/05/2023 - National Advertising Division Finds Dr. Squatch “No Harmful Ingredients” Claim Supported; Recommends Other Comparative Claims be Discontinued
New York, NY – December 5, 2023 – The National Advertising Division (NAD) determined that Dr. Squatch supported its “no harmful ingredients” claim, but recommended Dr. Squatch discontinue its use of the skull and crossbones imagery in the context of the “no harmful ingredients” and “Sh*t List” claims, as well as certain falsely disparaging and misleading comparative and superiority claims, including
-
11/30/2023 - National Advertising Division Recommends Royal Oak Modify or Discontinue Certain Claims for its Super Size Briquets
New York, NY – November 30, 2023 – In a challenge brought by Kingsford Products Company, the National Advertising Division (NAD) recommended that Royal Oak modify or discontinue certain comparative claims for its Super Size Briquets.
-
11/30/2023 - National Advertising Division Finds Certain Xfinity Home Internet Claims Supported; Recommends Comcast Modify or Discontinue Others
New York, NY – November 30, 2023 – The National Advertising Division (NAD) determined that Comcast provided a reasonable basis for its Xfinity home internet claim but recommended that Comcast modify or discontinue certain other claims about Verizon’s 5G Home Internet.